Team

Sean F. Ellis, PHD

Director of Analytics

Joseph Kay, PHD

Director of Research Operations

Wilkes Pierce

Research
Coordinator

Zan Reynolds

Research
Coordinator

Kevin Zhu

Research
Coordinator

Lila DiMasi

Research &
Communications Coordinator

Modupe Akinola

Columbia Business School
Barbara and David Zalaznick Professor of Business

Dolores Albarracín

University of Pennsylvania
Amy Gutmann Penn Integrates Knowledge University Professor

Hunt Alcott

Stanford University
Professor of Environmental Social Sciences

Abdullah Almaatouq

Massachusetts Institute of Technology Sloan School of Management
Douglas Drane Career Development Associate Professor of Information Technology and Management

David Asch

University of Pennsylvania
John Morgan Professor of Medicine

Susan Athey

Stanford University
The Economics of Technology Professor

Linda Babcock

Carnegie Mellon University
James M. Walton Professor Emerita of Economics

Hamsa Bastani

The Wharton School of the University of Pennsylvania
Associate Professor of Operations, Information, and Decisions

Rachel Baker

Graduate School of Education, University of Pennsylvania
Associate Professor of Policy, Organizations, Leadership, and Systems Division

Max Bazerman

Harvard Business School
Jesse Isidor Straus Professor of Business Administration

Ron Berman

The Wharton School of the University of Pennsylvania
Associate Professor of Marketing

John Beshears

Harvard Business School
Albert J. Weatherhead Jr. Professor of Business Administration

Cristina Bicchieri

University of Pennsylvania
S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics

Jon Bogard

Olin Business School of Washington University in St. Louis
Assistant Professor of Organizational Behavior

Markus Brauer

Institute for Diversity Science, University of Wisconsin-Madison
Professor of Psychology

Alison Wood Brooks

Harvard Business School
O’Brien Associate Professor of Business Administration

Christopher J. Bryan

McCombs School of Business of the University of Texas at Austin
Associate Professor of Business, Government, and Society

Alison M. Buttenheim

University of Pennsylvania School of Nursing
Professor of Nursing and Health Policy

Colin Camerer

California Institute of Technology
Robert Kirby Professor of Behavioral Finance and Economics

Scott E. Carrell

University of Texas at Austin
Professor of Economics

Ben Castleman

University of Virginia
Professor of Public Policy and Education

Christopher F. Chabris

Department of Bioethics and Decision Sciences, Geisinger Research Institute
Professor of Decision Sciences

Edward H. Chang

Harvard Business School
Associate Professor of Business Administration

Tom Y. Chang

University of Southern California Marshall School of Business
Associate Professor of Finance and Business Economics

Gretchen Chapman

Carnegie Mellon University
Professor of Social and Decisional Sciences

Keith Chen

University of California, Los Angeles Anderson School of Management
Professor of Behavioral Economics

James J. Choi

Yale School of Management
Professor of Finance

Nicholas Christakis

Yale University
Sterling Professor of Social and Natural Science

Dolly Chugh

New York University Stern School of Business
Jacob B. Melnick Term Professor of Management

Robert Cialdini

Arizona State University
Regents’ Professor Emeritus of Psychology and Marketing

Geoffrey L. Cohen

Graduate School of Education of Stanford University
James G. March Professor of Organizational Studies in Education and Business

Benjamin Converse

Frank Batten School of Leadership and Public Policy of the University of Virginia
Professor of Behavioral Science and Public Policy

Thomas H. Costello

Carnegie Mellon University
Assistant Professor of Social and Decision Sciences

Alia Crum

Stanford University
Associate Professor of Psychology

Cynthia Cryder

Washington University in St. Louis
Professor of Marketing

Hengchen Dai

University of California, Los Angeles Anderson School of Management
Associate Professor of Management and Organizations and Behavioral Decision Making

Jennifer E. Dannals

Yale School of Management
Associate Professor of Organizational Behavior

Wendy De La Rosa

The Wharton School of the University of Pennsylvania
Assistant Professor of Marketing

Stefano DellaVigna

University of California, Berkeley
Daniel E. Koshland Sr. Distinguished Professor of Economics

Ravi Dhar

Yale School of Management
George Rogers Clark Professor of Management and Marketing

Kristin Donnelly

University of Chicago Booth School of Business
Associate Professor of Marketing

Jalpa Doshi

University of Pennsylvania
Leon Hess Professor of Internal Medicine

Carol Dweck

Stanford University
Lewis and Virginia Eaton Professor of Psychology

Dean Eckles

Massachusetts Institute of Technology Sloan School of Management
William F. Pounds Professor of Management

Ezekiel Emanuel

University of Pennsylvania
Diane v.S. Levy and Robert M. Levy University Professor of Health Care Management

Lauren Eskreis-Winkler

Kellogg School of Management of Northwestern University
Assistant Professor in Management & Organizations

Emily Falk

University of Pennsylvania
Professor of Communication, Psychology, Marketing, and Operations, Information, and Decisions

Ernst Fehr

University of Zurich
Professor of Microeconomics and Experimental Economics

Eli J. Finkel

Northwestern University
Professor of Psychology and Management & Organizations

Ayelet Fishbach

University of Chicago Booth School of Business
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

Gary Foster

University of Pennsylvania
Adjunct Professor of Psychology in Psychiatry

Craig Fox

University of California, Los Angeles Anderson School of Management
Harold Williams Chair in Management

Jana Gallus

University of California, Los Angeles
Associate Professor of Strategy and Behavioral Decision Making

Michele J. Gelfand

Stanford Graduate School of Business
John H. Scully Professor of Cross-Cultural Management

Rachel Gershon

Haas School of Business of the University of California, Berkeley
Associate Professor of Marketing

Tom Gilovich

Cornell University
Irene Blecker Rosenfeld Professor of Psychology

Ayelet Gneezy

Rady School of Management of the University of California, San Diego
Professor of Behavioral Sciences and Marketing

Uri Gneezy

Rady School of Management of the University of California, San Diego
Professor of Economics and Strategy

Daniel Goldstein

Microsoft Research
Partner Research Manager

Noah J. Goldstein

University of California, Los Angeles Anderson School of Management
Professor of Management and Organizations

Adam Grant

The Wharton School of the University of Pennsylvania
Saul P. Steinberg Professor of Management

James Gross

Stanford University
Ernest R. Hilgard Professor of Psychology

Kareem Haggag

University of California, Los Angeles Anderson School of Management
Associate Professor of Behavioral Economics

Crystal C. Hall

Evans School of Public Policy & Governance of the University of Washington
John and Marguerite Walker Corbally Endowed Professor in Public Service

Johannes Haushofer

Cornell University
Professor of Economics and Public Policy

Jim Heckman

University of Chicago
Henry Schultz Distinguished Service Professor of Economics and Public Policy

Hal E. Hershfield

University of California, Los Angeles Anderson School of Management
Professor of Marketing and Behavioral Decision Making

Cassie Mogilner Holmes

University of California, Los Angeles Anderson School of Management
Professor of Marketing and Behavioral Decision Making

Tatiana Homonoff

New York University Robert F. Wagner School of Public Service
Associate Professor of Economics and Public Service

Rick Hoyle

Duke University
Professor of Psychology and Neuroscience

Alex Imas

University of Chicago, Booth School of Business
Roger L. and Rachel M. Goetz Professor of Behavioral Science, Economics and Applied AI

Michael Inzlicht

University of Toronto
Professor of Psychology

Jon M. Jachimowicz

Harvard Business School
Assistant Professor of Business Administration

Kirabo Jackson

Northwestern University
Abraham Harris Professor of Education and Social Policy

Leslie K. John

Harvard University
James E. Burke Professor of Business Administration

Eric Johnson

Columbia Business School
Norman Eig Professor of Business

Joseph Kable

University of Pennsylvania
Jean-Marie Kneeley President’s Distinguished Professor of Psychology

Dean Karlan

Kellogg School of Management of Northwestern University
Frederic Esser Nemmers Distinguished Professor of Economics and Finance

Supreet Kaur

University of California, Berkeley
Associate Professor of Economics

Tim Kautz

Mathematica
Senior Researcher

Judd Kessler

The Wharton School of the University of Pennsylvania
Howard Marks Endowed Professor of Business Economics and Public Policy

Erika Kirgios

University of Chicago Booth School of Business
Associate Professor of Behavioral Science

Ethan Kross

University of Michigan
Professor of Psychology and Management/Organizations

Rahul Ladhania

University of Michigan
Assistant Professor of Health Informatics

David Laibson

Harvard University
Robert I. Goldman Professor of Economics

Cait Lamberton

The Wharton School of the University of Pennsylvania
Alberto I. Duran President’s Distinguished Professor of Marketing

Rick Larrick

Fuqua School of Business of Duke University
Hanes Corporation Foundation Professor of Business Administration

Thomas Lee

Harvard T.H. Chan School of Public Health
Professor of Health Policy and Management

Jennifer S. Lerner

Harvard Kennedy School
Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management

Emma Levine

University of Chicago Booth School of Business
Charles M. Harper Professor of Behavioral Science

Steve Levitt

University of Chicago
William B. Ogden Distinguished Service Professor of Economics

Neil Lewis, Jr.

Cornell University
Associate Professor of Communication, Medicine, and Public Policy

Alicea Lieberman

University of California, Los Angeles
Assistant Professor of Marketing and Behavioral Decision Making

Elizabeth Linos

Harvard Kennedy School
Emma Bloomberg Professor of Public Policy and Management

John List

University of Chicago
Kenneth C. Griffin Distinguished Service Professor of Economics

George Loewenstein

Carnegie Mellon University
Herbert A. Simon University Professor of Economics and Psychology

Bridget Terry Long

Harvard Graduate School of Education
Saris Professor of Education and Economics

Jackson G. Lu

MIT Sloan School of Management
General Motors Professor of Management

Michael Luca

Harvard Business School
Lee J Styslinger III Associate Professor of Business Administration

Jens Ludwig

University of Chicago
Edwin A. and Betty L. Bergman Distinguished Service Professor

Ulrike M. Malmendier

Haas School of Business of the University of California, Berkeley
Edward J. and Mollie Arnold Professor of Finance

Sandra Matz

Columbia Business School
Lulu Chow Wang Professor of Business

Nina Mažar

Questrom School of Business of Boston University
Professor of Marketing

Katie S. Mehr

University of Alberta
Assistant Professor of Marketing, Business Economics, and Law

Barbara Mellers

University of Pennsylvania
George I. Heyman University Professor of Psychology and Marketing

Michelle N. Meyer

Geisinger
Associate Professor of Bioethics & Decision Sciences

Olivia S. Mitchell

The Wharton School of the University of Pennsylvania
Professor of Insurance & Risk Management and Business Economics & Policy

Ahmed Mushfiq Mobarak

Yale University
Jerome Kasoff ’54 Professor of Management and Economics

Don Moore

Haas School of Business of the University of California, Berkeley
Professor of Management of Organizations

Carey K. Morewedge

Questrom School of Business of Boston University
Professor of Marketing

Mary Murphy

Indiana University
Professor of Psychological and Brain Sciences

Sendhil Mullainathan

University of Chicago Booth School of Business
Peter de Florez Professor of Electrical Engineering and Computer Science and Economics

Gideon Nave

The Wharton School of the University of Pennsylvania
Carlos and Rosa de la Cruz Associate Professor of Marketing

Muriel Niederle

Stanford University
Levin Professor of Economics

Michael Norton

Harvard Business School
Harold M. Brierley Professor of Business Administration

Ziad Obermeyer

University of California, Berkeley School of Public Health
Blue Cross of California Distinguished Associate Professor of Health Policy and Management

Axel Ockenfels

University of Cologne
Professor of Economics

Ted O’Donoghue

Cornell University
Zubrow Professor of Economics

Gabriele Oettingen

New York University
Professor of Psychology

Paul A. O’Keefe

University of Exeter Business School
Professor of Organisational Behaviour

Philip Oreopoulos

University of Toronto
Professor of Economics and Public Policy

Emily Oster

Brown University
JJE Goldman Sachs University Professor of Economics

Betsy Levy Paluck

Princeton University
Eugene Higgins Professor of Psychology and Public Affairs

Mitesh Patel

The Wharton School, University of Pennsylvania
Adjunct Professor of Health Care Management

Devin Pope

University of Chicago
Steven G Rothmeier Professor of Behavioral Science and Economics

Stefano Puntoni

The Wharton School of the University of Pennsylvania
Sebastian S. Kresge Professor of Marketing

Matt Rabin

Harvard University
Pershing Square Professor of Behavioral Economics

Aneesh Rai

The Robert H. Smith School of Business at the University of Maryland
Assistant Professor of Management & Organization

David Rand

SC Johnson College of Business, Cornell University
Professor of Information Science, Marketing, and Psychology

Rebecca Ratner

The Robert H. Smith School of Business at the University of Maryland
Dean’s Professor of Marketing

Daniel Read

University of Warwick Business School
Professor of Behavioural Science

Joseph Reiff

The Robert H. Smith School of Business at the University of Maryland
Assistant Professor of Marketing

Jason Riis

Behavioralize
CEO and Chief Behavioral Scientist

Jane Risen

University of Chicago
H.G.B. Alexander Professor of Behavioral Science

Todd Rogers

Harvard Kennedy School
Weatherhead Professor of Public Policy

Roy Rosin

First Round Capital
Board Partner

Heather Royer

University of California, Santa Barbara
Professor of Economics

Silvia Saccardo

Carnegie Mellon University
Associate Professor of Social and Decision Sciences

Sally Sadoff

Rady School of Management of the University of California, San Diego
Professor of Economics and Strategy

Anya Samek

Rady School of Management of the University of California, San Diego
Associate Professor of Economics and Strategy

Laurie Santos

Yale University
The Chandrika and Ranjan Tandon Professor of Psychology

Barbara Schneider

Michigan State University
John A. Hannah Chair and Distinguished Professor of Sociology and Education

Juliana Schroeder

Haas School of Business of the University of California, Berkeley
Professor of Management of Organizations

Maurice Schweitzer

The Wharton School of the University of Pennsylvania
Cecilia Yen Koo Professor of Operations, Information and Decisions and Management

Martin Seligman

University of Pennsylvania
Zellerbach Family Professor of Psychology

Övül Sezer

Cornell University
Assistant Professor of Management and Organizations

Anuj Shah

Princeton University
Associate Professor of Psychology and Public Affairs

Marissa Sharif

The Wharton School of the University of Pennsylvania
Associate Professor of Marketing

Paschal Sheeran

University of North Carolina at Chapel Hill
Stephen J. Walsh Distinguished Professor of Psychology and Neuroscience

Suzanne Shu

Cornell SC Johnson College of Business
John S. Dyson Professor of Marketing

Deborah Small

Yale School of Management
Adrian C. Israel Professor of Marketing

Jack Soll

Fuqua School of Business of Duke University
Gregory Mario & Jeremy Mario Distinguished Professor of Management and Organization

Dilip Soman

Rotman School of Management of the University of Toronto
Professor of Marketing

Eugenia Catarina South

University of Pennsylvania
Ralph Muller Presidential Associate Professor of Emergency Medicine

Jann Spiess

Stanford Graduate School of Business
Associate Professor of Operations, Information & Technology

Charles Sprenger

California Institute of Technology
William D. Hacker Professor of Economics

Bradley Staats

McCombs School of Business, The University of Texas at Austin
John T. Stuart III Centennial Chair in Business

Cass R. Sunstein

Harvard University
Robert Walmsley University Professor

Gaurav Suri

San Francisco State University
Associate Professor of Psychology

Abigail Sussman

University of Chicago Booth School of Business
Professor of Marketing

Justin Sydnor

University of Wisconsin School of Business
Professor of Risk and Insurance

Barnabas Szaszi

Eötvös Loránd University (ELTE) and Corvinus University of Budapest
Associate Professor

Richard Thaler

University of Chicago Booth School of Business
Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics Emeritus

Harsha Thirumurthy

University of Pennsylvania
Founders Professor of Medical Ethics and Health Policy

Séverine Toussaert

University of Oxford
Associate Professor of Economics

Yaacov Trope

New York University
Professor of Psychology

Peter A. Ubel

Fuqua School of Business of Duke University
Madge and Dennis T. McLawhorn University Professor of Business, Public Policy, and Medicine

Lyle Ungar

University of Pennsylvania
Professor of Computer and Information Science

Oleg Urminsky

University of Chicago Booth School of Business
Theodore O. Yntema Professor of Marketing

Jay J. Van Bavel

New York University
Professor of Psychology and Neural Science

Christophe Van den Bulte

The Wharton School of the University of Pennsylvania
Gayfryd Steinberg Professor and Professor of Marketing

Madalina Vlasceanu

Stanford University
Assistant Professor of Environmental Behavioral Sciences

Kevin Volpp

Perelman School of Medicine at the University of Pennsylvania
Mark V. Pauly President’s Distinguished Professor of Medical Ethics and Health Policy and Healthcare Management

Greg Walton

Stanford University
Professor of Psychology

Caleb Warren

Eller College of Management of the University of Arizona
Professor of Marketing

Duncan J. Watts

University of Pennsylvania
Stevens University Professor of Computer and Information Science

Elke Weber

Princeton University
Gerhard R. Andlinger Professor in Energy and the Environment

Ashley Whillans

Harvard Business School
Volpert Family Associate Professor of Business Administration

Robb Willer

Stanford University
Professor of Sociology

Wendy Wood

University of Southern California
Provost Professor Emerita of Psychology and Business

George Wu

University of Chicago Booth School of Business
John P. and Lillian A. Gould Professor of Behavioral Science

David Yeager

University of Texas at Austin
Raymond Dickson Centennial Professor of Psychology

Jonathan Zinman

Dartmouth College
R. Stephen Cheheyl Professor of Economics

Julian Zlatev

Harvard Business School
Julie Damgard Frist and Thomas Frist III Associate Professor of Business Administration