We Put Science First

Our team unites experts in the social sciences, medicine, computer science, and neuroscience who study human behavior creating the greatest interdisciplinary effort in history to solve the problem of enduring behavior change.

CO-DIRECTORS

Katy Milkman

Katherine Milkman

Katherine Milkman is the Evan C. Thompson Endowed Term Chair for Excellence in Teaching and a tenured associate professor at The Wharton School of the University of Pennsylvania. She holds a secondary appointment at Penn’s Perelman School of Medicine.

Her research relies heavily on big data to document the systematic ways people deviate from making optimal choices. Her work has paid particular attention to what produces self-control failures (e.g., under-saving for retirement, exercising too little, eating too much junk food) and how to improve decisions.

Katherine has received numerous awards for her research including an early career award from the Federation of Associations in Behavioral & Brain Sciences. When under 30, Milkman was named one of the world’s top 40 business school professors under 40 by Poets and Quants.

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Angela Duckworth

Angela Duckworth is the Christopher H. Browne Distinguished Professor of Psychology at the University of Pennsylvania. She is also the founder and CEO of the Character Lab, a nonprofit whose mission is to advance the science and practice of character development.

Angela studies grit and self-control, two attributes that are distinct from IQ and yet powerfully predict success and well-being.

A 2013 MacArthur Fellow, Angela has advised the White House, the World Bank, NBA and NFL teams, and Fortune 500 CEOs. Currently, she serves as a Faculty Director for Wharton People Analytics, an initiative that helps organizations adopt the latest insights from social science research.

PLATFORM TEAM

Gromet

Dena Gromet

Executive Director
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Annie Laughlin

Senior Product Manager
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Robert Wisner

Senior Application Engineer
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Ankur Saxena

Senior Application Engineer
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Lauri Bonacorsi

Research Coordinator
ARai

Aneesh Rai

Research Coordinator

TEAM SCIENTISTS

modupe

Modupe Akinola

Area of Focus: Cross Domain
Columbia University
Sanford C. Bernstein & Co. Associate Professor of Leadership and Ethics

asch

David Asch

Area of Focus: Health
University of Pennsylvania
John Morgan Professor of Medicine; Medical Ethics; Health Policy; Health Care Management; and Operations, Information and Decisions
Member of the National Academy of Sciences

bazerman

Max Bazerman

Area of Focus: Cross-Domain
Harvard University
Jesse Isidor Straus Professor of Business Administration
Co-Director of the Center for Public Leadership at the Harvard Kennedy School

benartzi

Shlomo Benartzi

Area of Focus: Savings
University of California, Los Angeles
Professor of Behavioral Decision Making

beshears

John Beshears

Area of Focus: Savings
Harvard University
Terrie F. and Bradley M. Bloom Associate Professor of Business Administration

Camerer

Colin Camerer

Area of Focus: Savings
California Institute of Technology
Robert Kirby Professor of Behavioral Finance and Economics
MacArthur Genius Award Winner

chapman

Gretchen Chapman

Area of Focus: Health
Carnegie Mellon University
Professor of Psychology, Social and Decisional Sciences

christakis

Nicholas Christakis

Area of Focus: Cross-Domain
Yale University
Sol Goldman Family Professor of Social and Natural Science
Co-Director of the Yale Institute for Network Science

cialdini

Robert Cialdini

Area of Focus: Cross-Domain
Arizona State University
Regents’ Professor Emeritus of Psychology and Marketing
New York Times Bestselling Author

dai

Hengchen Dai

Area of Focus: Health
University of California, Los Angeles
Assistant Professor of Management

dweck

Carol Dweck

Area of Focus: Education
Stanford University
Lewis and Virginia Eaton Professor of Psychology
Member of the National Academy of Sciences
New York Times Bestselling Author

fishbach

Ayelet Fishbach

Area of Focus: Cross-Domain
University of Chicago

Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing

foster

Gary Foster

Area of Focus: Health
University of Pennsylvania
Adjunct Professor of Psychology in Psychiatry
Chief Scientific Officer at Weight Watchers

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Craig Fox

Area of Focus: Cross-Domain
UCLA Anderson School of Management
Harold Williams Chair in Management
Co-Director, Interdisciplinary Research Group on Behavioral Decision Making

fryer

Roland Fryer

Area of Focus: Education
Harvard University
Henry Lee Professor of Economics
Faculty Director of Education Innovation Laboratory
MacArthur Genius Award Winner

grant

Adam Grant

Area of Focus: Cross-Domain
University of Pennsylvania
Saul P. Steinberg Professor of Management and Psychology
New York Times Bestselling Author

gross

James Gross

Area of Focus: Cross-Domain
Stanford University
Professor of Psychology
Director of Stanford Psychophysiology Laboratory

heckman

Jim Heckman

Area of Focus: Education
University of Chicago
Henry Schultz Distinguished Service Professor of Economics and Law
Nobel Laureate
Member of the National Academy of Sciences

kable

Joeseph Kable

Area of Focus: Cross-Domain
University of Pennsylvania
Baird Term Associate Professor

karlan

Dean Karlan

Area of Focus: Savings
Northwestern University
Professor of Economics and Finance
Founder of Innovations for Poverty Action

kessler

Judd Kessler

Area of Focus: Education
University of Pennsylvania
Assistant Professor of Business Economics and Public Policy

laibson

David Laibson

Area of Focus: Savings
Harvard University
Robert I. Goldman Professor of Economics
Chairman of the Department of Economics at Harvard

lee

Thomas Lee

Area of Focus: Health
Harvard University
Professor in the Department of Health Policy and Management; and Medicine
Chief Medical Officer at Press Ganey

loewenstein

George Loewenstein

Area of Focus: Health
Carnegie Mellon University
Herbert A. Simon Professor of Economics and Psychology

long

Bridget Terry Long

Area of Focus: Education
Harvard University
Saris Professor of Education and Economics

Ludwig_Jens

Jens Ludwig

Area of Focus: Cross-Domain
University of Chicago
McCormick Foundation Professor of Social Service Administration, Law, and Public Policy

mellers

Barbara Mellers

Area of Focus: Savings
University of Pennsylvania
I. George Heyman University Professor of Marketing and Psychology

mullainathan

Sendhil Mullainathan

Area of Focus: Cross-Domain
Harvard University
Robert C. Waggoner Professor of Economics
MacArthur Genius Award Winner

murphy

Mary Murphy

Area of Focus: Education
Indiana University

Assistant Professor of Psychology

oettingen

Gabriele Oettingen

Area of Focus: Education
New York University
Professor of Psychology

rogers

Todd Rogers

Area of Focus: Education
Harvard University

Associate Professor of Public Policy

rosin

Roy Rosin

Area of Focus: Health
University of Pennsylvania
Chief Innovation Officer at Penn Medicine

Associate Director of the Robert Wood Johnson Scholar Program
Senior Fellow at the Leonard Davis Institute of Health Economics

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Barbara Schneider

Area of Focus: Education
Michigan State University

John A. Hannah Chair and Distinguished Professor of Sociology and Education

seligman

Martin Seligman

Area of Focus: Cross-Domain
University of Pennsylvania

Zellerbach Family Professor of Psychology
Director of the Positive Psychology Center
Former President of the American Psychological Association

sheeran

Paschal Sheeran

Area of Focus: Health
University of North Carolina at Chapel Hill

Professor of Psychology

suri

Gaurav Suri

Area of Focus: Cross-Domain
San Francisco State University

Assistant Professor of Psychology

thaler

Richard Thaler

Area of Focus: Savings
University of Chicago

Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics
Nobel Laureate
New York Times Bestselling Author

trope

Yaacov Trope

Area of Focus: Cross-Domain
New York University

Professor of Psychology

LyleUngar

Lyle Ungar

Area of Focus: Cross-Domain
University of Pennsylvania

Professor of Bioengineering, Computer and Information Science, Genomics and Computational Biology, Operations and Information Management, and Psychology

volpp

Kevin Volpp

Area of Focus: Health
University of Pennsylvania
Janet and John Haas President’s Distinguished Professor
Director of the Center for Health Incentives and Behavioral Economics, Leonard Davis Institute
Member of the National Academy of Sciences
Vice Chairman for Health Policy, Department of Medical Ethics and Health Policy

walton

Greg Walton

Area of Focus: Education
Stanford University
Associate Professor of Psychology

whillans

Ashley Whillans

Area of Focus: Cross-Domain
Harvard University

Assistant Professor of Business Administration

wood

Wendy Wood

Area of Focus: Cross-Domain
University of Southern California

Provost Professor of Psychology and Business

yeager

David Yeager

Area of Focus: Education
University of Texas at Austin

Associate Professor of Psychology

zinman

Jonathan Zinman

Area of Focus: Savings
Dartmouth College

Professor of Economics
Research Affiliate at Innovations for Poverty Action

TEAM ADVISORS

Laszlo Bock
Co-founder and CEO
Humu

Troyen Brennan
Executive VP and Chief Medical Officer
CVS Health

Steve Cole
Professor of Medicine and Psychiatry and Biobehavioral Sciences
UCLA School of Medicine

Helen Dean
CEO
United Kingdom National
Employment Savings Trust

William Hite
Superintendent
The School District of Philadelphia

Dave Levin
Co-founder, KIPP
Co-founder, 
RELAY Graduate School of Education

Thomas Montag
COO
Bank of America

Robert Sahadevan
Enterprise VP of Consumer Marketing and Data Analytics
Humana

Maya Shankar
Head of Behavioral Science
Google

Ryan Smith
Co-founder and CEO
Qualtrics

Piyush Tantia
Co-Executive Director
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