Team

We Put Science First

Our team unites experts in the social sciences, medicine, computer science, and neuroscience who study human behavior creating the greatest interdisciplinary effort in history to solve the problem of enduring behavior change.
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Katherine Milkman

Director of BCFG Savings and Health

James G. Dinan Professor
The Wharton School, University of Pennsylvania
Wall Street Journal Bestselling Author

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Angela Duckworth

Director of BCFG Education

Rosa Lee and Egbert Chang Professor
University of Pennsylvania
MacArthur Genius Award Winner
New York Times Bestselling Author

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Dena Gromet, PHD

Executive Director
Shlomo Benartzi headshot

Shlomo Benartzi

BCFG Distinguished Senior Fellow & Team Scientist

Professor Emeritus of Behavioral Decision Making
University of California, Los Angeles Anderson School of Management

Team

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Sean F. Ellis, PHD

Research Project Manager
Joseph Kay headshot

Joseph Kay, PHD

Manager of Research Operations

Ahra Ko, PHD

Research Project Manager

Jay Jung

Research
Coordinator

Alex Luscher

Research & Communications
Coordinator
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Maddy Paxson

Research
Coordinator

Ramon Silvera Zumaran

Research Coordinator

Team Scientists

Modupe Akinola

Columbia Business School
Barbara and David Zalaznick Professor of Business

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Dolores Albarracín

University of Pennsylvania
Alexandra Heyman Nash University Professor of Communication

Hunt Alcott

Stanford University
Professor of Global Environmental Policy

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David Asch

University of Pennsylvania
John Morgan Professor of Medicine

Susan Athey

Stanford University
The Economics of Technology Professor

Linda Babcock

Carnegie Mellon University
James M. Walton Professor of Economics

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Max Bazerman

Harvard Business School
Jesse Isidor Straus Professor of Business Administration

Ron Berman

The Wharton School of the University of Pennsylvania
Associate Professor of Marketing

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John Beshears

Harvard Business School
Professor of Business Administration

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Cristina Bicchieri

University of Pennsylvania
S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics

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Jon Bogard

Olin Business School of Washington University in St. Louis
Assistant Professor of Organizational Behavior

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Alison Wood Brooks

Harvard Business School
O’Brien Associate Professor of Business Administration

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Christopher J. Bryan

McCombs School of Business of the University of Texas at Austin
Assistant Professor of Business, Government, and Society

Alison M. Buttenheim

University of Pennsylvania School of Nursing
Patricia Bleznak Silverstein and Howard A. Silverstein Term Endowed Professorship in Global Women’s Health

Colin Camerer

California Institute of Technology
Robert Kirby Professor of Behavioral Economics

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Scott E. Carrell

University of Texas at Austin
Professor of Economics

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Ben Castleman

University of Virginia
Newton and Rita Meyers Associate Professor in the Economics of Education

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Christopher F. Chabris

Geisinger Health System
Professor of Decision Sciences

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Edward H. Chang

Harvard Business School
Assistant Professor of Business Administration

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Tom Y. Chang

University of Southern California Marshall School of Business
Associate Professor of Finance and Business Economics

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Gretchen Chapman

Carnegie Mellon University
Professor of Social & Decisional Sciences

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Keith Chen

University of California, Los Angeles Anderson School of Management
Professor of Behavioral Economics and Strategy

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James J. Choi

Yale School of Management
Professor of Finance

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Nicholas Christakis

Yale University
Sterling Professor of Social and Natural Science

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Dolly Chugh

New York University Stern School of Business
Jacob B. Melnick Term Professor of Management

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Robert Cialdini

Arizona State University
Regents’ Professor Emeritus of Psychology and Marketing

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Geoffrey L. Cohen

Graduate School of Education of Stanford University
James G. March Professor of Organizational Studies in Education and Business

Benjamin Converse

Frank Batten School of Leadership and Public Policy of the University of Virginia
Associate Professor of Public Policy and Psychology

Alia Crum

Stanford University
Associate Professor of Psychology

Cynthia Cryder

Washington University in St. Louis
Associate Professor of Marketing

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Hengchen Dai

University of California, Los Angeles Anderson School of Management
Assistant Professor of Management; Organizations; Behavioral Decision Making

Jennifer E. Dannals

Yale School of Management
Assistant Professor of Organizational Behavior

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Wendy De La Rosa

The Wharton School of the University of Pennsylvania
Assistant Professor of Marketing

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Stefano DellaVigna

University of California, Berkeley
Daniel E. Koshland Sr. Distinguished Professor of Economics

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Ravi Dhar

Yale School of Management
George Rogers Clark Professor of Management and Marketing

Jalpa Doshi

University of Pennsylvania
Professor of Medicine

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Carol Dweck

Stanford University
Lewis and Virginia Eaton Professor of Psychology

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Dean Eckles

Massachusetts Institute of Technology Sloan School of Management
Associate Professor of Marketing

Ezekiel Emanuel

University of Pennsylvania
Diane v.S. Levy and Robert M. Levy University Professor of Health Care Management

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Lauren Eskreis-Winkler

Kellogg School of Management of Northwestern University
Assistant Professor in Management & Organizations

Emily Falk

University of Pennsylvania
Professor of Communication, Psychology, and Marketing

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Ernst Fehr

University of Zurich
Professor of Microeconomics and Experimental Economics

Eli J. Finkel

Northwestern University
Professor of Psychology and Management & Organizations

Ayelet Fishbach

University of Chicago Booth School of Business
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing

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Gary Foster

University of Pennsylvania
Adjunct Professor of Psychology in Psychiatry

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Craig Fox

University of California, Los Angeles Anderson School of Management
Harold Williams Chair in Management

Jana Gallus

University of California, Los Angeles
Associate Professor of Behavioral Decision Making and Strategy

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Michele J. Gelfand

Stanford Graduate School of Business
Professor of Organizational Behavior

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Rachel Gershon

Haas School of Business of the University of California, Berkeley
Assistant Professor of Marketing

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Tom Gilovich

Cornell University
Irene Blecker Rosenfeld Professor of Psychology

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Ayelet Gneezy

Rady School of Management of the University of California, San Diego
Professor of Behavioral Sciences and Marketing

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Uri Gneezy

Rady School of Management of the University of California, San Diego
Professor of Economics and Strategy

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Daniel Goldstein

Microsoft Research
Senior Principal Research Manager

Noah J. Goldstein

University of California, Los Angeles Anderson School of Management
Professor of Management & Organizations

Adam Grant

The Wharton School of the University of Pennsylvania
Saul P. Steinberg Professor of Management

James Gross

Stanford University
Ernest R. Hilgard Professor of Psychology

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Kareem Haggag

University of California, Los Angeles Anderson School of Management
Assistant Professor of Behavioral Economics

Crystal C. Hall

Evans School of Public Policy & Governance of the University of Washington
Associate Professor of Public Policy and Governance

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Johannes Haushofer

Stockholm University
Professor of Economics

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Jim Heckman

University of Chicago
Henry Schultz Distinguished Service Professor of Economics

Hal E. Hershfield

University of California, Los Angeles Anderson School of Management
Professor of Marketing and Behavioral Decision Making

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Cassie Mogilner Holmes

University of California, Los Angeles Anderson School of Management
Professor of Marketing and Behavioral Decision Making

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Tatiana Homonoff

New York University Robert F. Wagner School of Public Service
Associate Professor of Economics and Public Service

Rick Hoyle

Duke University
Professor of Psychology and Neuroscience

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Christopher K. Hsee

University of Chicago Booth School of Business
Theodore O. Yntema Professor of Behavioral Science and Marketing Emeritus

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Alex Imas

University of Chicago, Booth School of Business
Assistant Professor of Behavioral Science and Economics

Michael Inzlicht

University of Toronto
Professor of Psychology

Jon M. Jachimowicz

Harvard Business School
Assistant Professor of Business Administration

Kirabo Jackson

Northwestern University
Abraham Harris Professor of Human Development and Social Policy

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Leslie K. John

Harvard University
James E. Burke Professor of Business Administration

Eric Johnson

Columbia Business School
Norman Eig Professor of Business

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Joseph Kable

University of Pennsylvania
Jean-Marie Kneeley President’s Distinguished Professor of Psychology

Dean Karlan

Kellogg School of Management of Northwestern University
Frederic Esser Nemmers Distinguished Professor of Economics and Finance

Supreet Kaur

University of California, Berkeley
Associate Professor of Economics

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Tim Kautz

Mathematica
Senior Researcher

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Judd Kessler

The Wharton School of the University of Pennsylvania
Howard Marks Professor of Business Economics and Public Policy

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Erika Kirgios

University of Chicago Booth School of Business
Assistant Professor of Behavioral Science

Ethan Kross

University of Michigan
Professor of Psychology and Management/Organizations

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Rahul Ladhania

University of Michigan
Assistant Professor of Health Informatics

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David Laibson

Harvard University
Robert I. Goldman Professor of Economics

Cait Lamberton

The Wharton School of the University of Pennsylvania
Alberto I. Duran President’s Distinguished Professor of Marketing

Rick Larrick

Fuqua School of Business of Duke University
Professor of Management and Organizations

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Thomas Lee

Harvard T.H. Chan School of Public Health
Professor of Health Policy and Management

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Jennifer S. Lerner

Harvard Kennedy School
Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management

Emma Levine

University of Chicago Booth School of Business
Associate Professor of Behavioral Science

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Steve Levitt

University of Chicago
William B. Ogden Distinguished Service Professor of Economics

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Neil Lewis, Jr.

Cornell University
Assistant Professor of Communication and Social Behavior

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Alicea Lieberman

University of California, Los Angeles
Assistant Professor of Marketing and Behavioral Decision Making

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Elizabeth Linos

Harvard Kennedy School
Emma Bloomberg Associate Professor of Public Policy and Management

John List

University of Chicago
Kenneth C. Griffin Distinguished Service Professor in Economics

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George Loewenstein

Carnegie Mellon University
Herbert A. Simon Professor of Economics and Psychology

Bridget Terry Long

Harvard Graduate School of Education
Saris Professor of Education and Economics

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Michael Luca

Harvard Business School
Lee J Styslinger III Associate Professor of Business Administration

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Jens Ludwig

University of Chicago
Edwin A. and Betty L. Bergman Distinguished Service Professor

Ulrike M. Malmendier

Haas School of Business of the University of California, Berkeley
Edward J. and Mollie Arnold Professor of Finance and Professor of Economics

Sandra Matz

Columbia Business School
David W. Zalaznick Associate Professor of Business

Nina Mažar

Questrom School of Business of Boston University
Professor of Marketing

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Barbara Mellers

University of Pennsylvania
George I. Heyman University Professor of Psychology and Marketing

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Michelle N. Meyer

Geisinger
Associate Professor of Bioethics & Decision Sciences

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Olivia S. Mitchell

The Wharton School of the University of Pennsylvania
Professor of Business Economics and Public Policy

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Ahmed Mushfiq Mobarak

Yale University
Jerome Kasoff ’54 Professor of Management and Economics

Don Moore

Haas School of Business of the University of California, Berkeley
Professor of Management of Organizations

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Carey K. Morewedge

Questrom School of Business of Boston University
Professor of Marketing

Sendhil Mullainathan

University of Chicago Booth School of Business
Roman Family University Professor of Computation and Behavioral Science

Mary Murphy

Indiana University
Professor of Psychological and Brain Sciences

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Muriel Niederle

Stanford University
Levin Professor of Economics

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Michael Norton

Harvard Business School
Harold M. Brierley Professor of Business Administration

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Ziad Obermeyer

University of California, Berkeley School of Public Health
Blue Cross of California Distinguished Associate Professor of Health Policy and Management

Axel Ockenfels

University of Cologne
Professor of Economics

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Ted O’Donoghue

Cornell University
Zubrow Professor of Economics

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Gabriele Oettingen

New York University
Professor of Psychology

Paul A. O’Keefe

Yale-NUS College
Associate Professor of Psychology

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Philip Oreopoulos

University of Toronto
Professor of Economics and Public Policy

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Emily Oster

Brown University
JJE Goldman Sachs University Professor in Economics

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Betsy Levy Paluck

Princeton University
Professor of Psychology and Public Affairs

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Mitesh Patel

Ascension
Chief Clinical Transformation Officer and National Vice President

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Devin Pope

University of Chicago
Steven G Rothmeier Professor of Behavioral Science and Economics

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Stefano Puntoni

The Wharton School of the University of Pennsylvania
Sebastian S. Kresge Professor of Marketing

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Matt Rabin

Harvard University
Pershing Square Professor of Behavioral Economics

Aneesh Rai

Robert H. Smith School of Business of the University of Maryland
Assistant Professor of Management & Organization

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David Rand

Massachusetts Institute of Technology Sloan School of Management
Erwin H. Schell Professor of Management Science and Brain and Cognitive Sciences

Rebecca Ratner

The Robert H. Smith School of Business of the University of Maryland
Dean’s Professor of Marketing

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Daniel Read

University of Warwick Business School
Professor of Behavioural Science

Joseph Reiff

Robert H. Smith School of Business of the University of Maryland
Assistant Professor of Marketing

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Jason Riis

Behavioralize
CEO and Chief Behavioral Scientist

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Jane Risen

University of Chicago
H.G.B. Alexander Professor of Behavioral Science

Todd Rogers

Harvard Kennedy School
Professor of Public Policy

Roy Rosin

Penn Medicine
Chief Innovation Officer

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Heather Royer

University of California, Santa Barbara
Professor of Economics

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Silvia Saccardo

Carnegie Mellon University
Associate Professor of Social and Decision Sciences

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Sally Sadoff

Rady School of Management of the University of California, San Diego
Professor of Economics and Strategy

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Anya Samek

Rady School of Management of the University of California, San Diego
Associate Professor of Economics and Strategy

Laurie Santos

Yale University
The Chandrika and Ranjan Tandon Professor of Psychology

Barbara Schneider

Michigan State University
John A. Hannah Chair and Distinguished Professor of Sociology and Education

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Juliana Schroeder

Haas School of Business of the University of California, Berkeley
Associate Professor of Management of Organizations

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Maurice Schweitzer

The Wharton School of the University of Pennsylvania
Cecilia Yen Koo Professor of Operations, Information and Decisions

Martin Seligman

University of Pennsylvania
Zellerbach Family Professor of Psychology

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Övül Sezer

Cornell University
Assistant Professor of Management and Organizations

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Anuj Shah

University of Chicago Booth School of Business
Associate Professor of Behavioral Science

Marissa Sharif

The Wharton School of the University of Pennsylvania
Assistant Professor of Marketing

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Paschal Sheeran

University of North Carolina at Chapel Hill
Stephen J. Walsh Distinguished Professor of Psychology and Neuroscience

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Deborah Small

Yale School of Management
Adrian C. Israel Professor of Marketing

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Jack Soll

Fuqua School of Business of Duke University
Gregory Mario & Jeremy Mario Distinguished Professor of Management and Organization

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Dilip Soman

Rotman School of Management of the University of Toronto
Canada Research Chair in Behavioural Science and Economics

Eugenia Catarina South

University of Pennsylvania
Associate Professor of Emergency Medicine

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Jann Spiess

Stanford Graduate School of Business
Assistant Professor of Operations, Information & Technology

Charles Sprenger

California Institute of Technology
Professor of Economics

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Bradley Staats

Kenan-Flagler Business School of the University of North Carolina at Chapel Hill
Ellison Distinguished Professor of Operations

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Cass R. Sunstein

Harvard University
Robert Walmsley University Professor

Gaurav Suri

San Francisco State University
Associate Professor of Psychology

Abigail Sussman

University of Chicago Booth School of Business
Professor of Marketing

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Justin Sydnor

University of Wisconsin School of Business
Leslie P. Schultz Professor in Risk Management and Insurance

Richard Thaler

University of Chicago Booth School of Business
Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics

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Harsha Thirumurthy

University of Pennsylvania
Professor of Medical Ethics and Health Policy

Séverine Toussaert

University of Oxford
Associate Professor of Economics

Yaacov Trope

New York University
Professor of Psychology

Peter A. Ubel

Fuqua School of Business of Duke University
Madge and Dennis T. McLawhorn University Professor of Business

Lyle Ungar

University of Pennsylvania
Professor of Computer and Information Science

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Oleg Urminsky

University of Chicago Booth School of Business
Professor of Marketing

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Jay J. Van Bavel

New York University
Professor of Psychology and Neural Science

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Christophe Van den Bulte

The Wharton School of the University of Pennsylvania
Gayfryd Steinberg Professor and Professor of Marketing

Kevin Volpp

Perelman School of Medicine at the University of Pennsylvania
Mark V. Pauly President’s Distinguished Professor of Medicine

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Greg Walton

Stanford University
Professor of Psychology

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Caleb Warren

Eller College of Management of the University of Arizona
Susan and Philip Hagenah Associate Professor of Marketing

Duncan J. Watts

University of Pennsylvania
Stevens University Professor of Computer and Information Science

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Elke Weber

Princeton University
Gerhard R. Andlinger Professor in Energy and the Environment

Ashley Whillans

Harvard Business School
Associate Professor of Business Administration

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Robb Willer

Stanford University
Professor of Sociology

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Wendy Wood

University of Southern California
Provost Professor of Psychology and Business

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George Wu

University of Chicago Booth School of Business
John P. and Lillian A. Gould Professor of Behavioral Science

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David Yeager

University of Texas at Austin
Associate Professor of Psychology

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Jonathan Zinman

Dartmouth College
R. Stephen Cheheyl Professor of Economics

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Julian Zlatev

Harvard Business School
Assistant Professor of Business Administration