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Dena Gromet, PhD

Executive Director
The Behavior Change for Good Initiative

Contact Information

Email:
denag@wharton.upenn.edu
Office Phone:
215-898-3387

Office Address:
3720 Walnut Street
Solomon Labs
Philadelphia, PA 19104

Links: CV, LinkedIn Profile

Bio

Dr. Dena Gromet is the Executive Director of the Behavior Change for Good (BCFG) Initiative at the University of Pennsylvania. She oversees BCFG’s work on advancing the science and practice of behavior change.

Dena received her Ph.D. in Psychology from Princeton University. She was previously the Research Director for the Wharton People Analytics Initiative, and a Postdoctoral Fellow with the Wharton Risk Management and Decision Processes Center and with the MacArthur Foundation Law and Neuroscience Project.

Representative Publications

A citywide experiment testing the impact of geographically targeted, high-pay-off vaccine lotteries
Milkman, K.L., L. Gandhi, S. Ellis, H. Graci, D. Gromet, R. Mobarak, A. Buttenheim, A. Duckworth, D.G. Pope, A. Stanford, R.H. Thaler, and K.G. Volpp (2022). Nature Human Behavior.

A 680,000-person megastudy of nudges to encourage vaccination in pharmacies
Milkman, K.L., L. Gandhi, M.S. Patel, H.N. Graci, D.M. Gromet, H. Ho, J.S. Kay, T.W. Lee, J. Rothschild, J.E. Bogard, I. Brody, C.F. Chabris, E. Chang, G.B. Chapman, J.E. Dannals, N.J. Goldstein, A. Goren, H. Hershfield, A. Hirsch, J. Hmurovic, S. Horn, D.S. Karlan, A.S. Kristal, C. Lamberton, M.N. Meyer, A.H. Oakes, M.E. Schweitzer, M. Shermohammed, J. Talloen, C. Warren, A. Whillans, K.N. Yadav, J.J. Zlatev, R. Berman, C.N. Evans, R. Ladhania, J. Ludwig, N. Mazar, S. Mullainathan, C.K. Snider, J. Spiess, E. Tsukayama, L. Ungar, C. Van den Bulte, K.G. Volpp, and A.L. Duckworth (2022). Proceedings of the National Academy of Sciences, 119, e2115126119.

Megastudies improve the impact of applied behavioural science
Milkman, K.L., D. Gromet, H. Ho, J. Kay, T. Lee, P. Pandiloski, Y. Park, A. Rai, M. Bazerman, J. Beshears, L. Bonacorsi, C. Camerer, E. Chang, G. Chapman, R. Cialdini, H. Dai, L. Eskreis-Winkler, A. Fishbach, J.J. Gross, A. Horn, A. Hubbard, S.J. Jones, D. Karlan, T. Kautz, E. Kirgios, J. Klusowski, A. Kristal, R. Ladhania, G. Loewenstein, J. Ludwig, B. Mellers, S. Mullainathan, S. Saccardo, J. Spiess, G. Suri, J.H. Talloen, J. Taxer, Y. Trope, L. Ungar, K.G. Volpp, A. Whillans, J. Zinman, A.L. Duckworth (2021). Nature, 600, 478–483.

A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
Milkman, K.L., M.S. Patel, L. Gandhi, H.N. Graci, D. Gromet, H. Ho, J.S. Kay, T.W. Lee, M. Akinola, J. Beshears, J.E. Bogard, A. Buttenheim, C. Chabris, G.B. Chapman, J.J. Choi, H. Dai, C.R. Fox, A. Goren, M.D. Hilchey, J. Hmurovic, L.K. John, D. Karlan, M. Kim, D. Laibson, C. Lamberton, B.C. Madrian, M.N. Meyer, M. Modanu, J. Nam, T. Rogers, R. Rondina, S. Saccardo, M. Shermohammed, D. Soman, J. Sparks, C. Warren, M. Weber, R. Berman, C.N. Evans, C.K. Snider, E. Tsukayama, C. Van den Bulte, K.G. Volpp, A.L. Duckworth (2021). Proceedings of the National Academy of Sciences, 118, e2101165118.