Creating Enduring Behavior Change

In response to the COVID-19 pandemic, BCFG is eager to find opportunities where our talented team of 100+ behavioral scientists could be of help. If you have an opportunity in mind where behavioral science could help address pressing pandemic-related problems, please contact us here.

The Power to Improve Lives

The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science and practice of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.

Featured Research

Beyond willpower: Strategies for reducing failures of self-control
Psychological Science in the Public Interest, February 2019

 Behavior Change Spotlight

Encouraging Vaccine Uptake


While the race is on to create a vaccine for COVID-19, BCFG Co-Directors Angela Duckworth and Katy Milkman, along with Team Scientist Mitesh Patel, explain why behavioral science is needed for the vaccine to have a real impact: It’s not enough to develop the vaccine; you need strategies for encouraging people to get vaccinated. Learn more about how behavioral science can help fight the spread of COVID-19 in their USA Today op-ed.