Creating Enduring Behavior Change

The BCFG Virtual Seminar Series will resume on January 25, 2021.  Register here to reserve your spot.

View Fall 2020 Seminar Videos

The Power to Improve Lives

The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science and practice of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.

In response to the COVID-19 pandemic, BCFG asked our talented team of 100+ behavioral scientists to provide their tips for encouraging masking-wearing, which we complied into an easy-to-read flyer. 

Click here to get tips for Encouraging Mask Wearing

 Spring 2021

BCFG Virtual Seminar Series

Due to the incredible success of our Fall 2020 virtual seminar series, we’re excited to announce the series will continue on Mondays from 12 – 12:45 pm ET, beginning on January 25, 2021. As before, the series is open to anyone who would like to attend. Seminars will include a 25 minute research presentation followed by 15 minutes of Q&A moderated by BCFG Co-Directors Katy Milkman & Angela Duckworth.

To attend, just register here and you will receive a recurring Zoom link for the seminar.

Featured Research

Teaching temptation bundling to boost exercise: A field experiment
Organizational Behavior and Human Decision Processes, October 2020

Forgoing earned incentives to signal pure motives
Proceedings of the National Academy of Sciences, July 2020

Copy-Paste Prompts: A New Nudge to Promote Goal Achievement
Journal of the Association for Consumer Research, July 2020

 Behavior Change Spotlight

New BCFG Research on Healthy Habits


BCFG, in partnership with the Center for Health Incentives and Behavioral Economics (CHIBE), has put together a special issue of Organizational Behavior and Human Decision Processes devoted to insights on creating and sustaining healthy behavior change: Creating Habit Formation for Behaviors. This open access issue features new research on nudges toward better nutrition, increased exercise, and more, including findings from our exercise mega-study with 24 Hour Fitness. This special issue was made possible by the generous support of WW (formerly Weight Watchers), who also brought together these researchers for a stimulating roundtable discussion on healthy behaviors in November 2019 (documented on Twitter via #habitformationroundtable).

Join Our Team

We are recruiting a part-time Communications and Partnerships Coordinator to join the BCFG Team in January 2021. The position will oversee communications and toolkit development to help encourage COVID-19 vaccinations. Interested applicants can learn more and apply for the position at:

We are recruiting two full-time research assistants to join the BCFG Team, to start in June 2021. The positions are ideal for individuals with an interest in pursuing a Ph.D. in economics/applied economics or behavioral science seeking to gain greater familiarity and experience with research before applying to graduate schools.

Interested applicants can learn more and apply for the position on Penn’s website:
– Applied economics: 
– Behavioral science: