Creating Enduring Behavior Change

In response to the COVID-19 pandemic, BCFG is eager to find opportunities where our talented team of 100+ behavioral scientists could be of help. If you have an opportunity in mind where behavioral science could help address pressing pandemic-related problems, please contact us here.

The Power to Improve Lives

The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science (and practice) of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a given, target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.

Featured Research

Beyond willpower: Strategies for reducing failures of self-control
Psychological Science in the Public Interest, February 2019

 Behavior Change Spotlight: The Power of Experiments

In their new book, BCFG Team Scientists Michael Luca and Max Bazerman explore how companies and governments use experiments to identify which strategies are most effective for changing behavior, and how experimenting can be used to benefit the social good (including a discussion of BCFG’s work). Check out The Power of Experiments today!

Join the Team

We are hiring a full-time Research Coordinator to start in June 2020. The Research Coordinator will work with Professors Angela Duckworth and Katherine Milkman to conduct large-scale field experiments designed to promote sustained behavior change. The position is ideal for individuals with an interest in pursuing a Ph.D. in business, economics, or psychology seeking to gain greater familiarity and experience with research before applying to graduate schools. See the job posting and apply here: