Creating Enduring Behavior Change

The Power to Improve Lives

The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science (and practice) of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a given, target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.

Featured Research

Beyond willpower: Strategies for reducing failures of self-control
Psychological Science in the Public Interest, February 2019

Resources for Behavioral Science Insights

Choiceology: Podcast hosted by BCFG Co-Director Katy Milkman

WorkLife: Podcast hosted by BCFG Team Scientist Adam Grant

The Happiness Lab: Podcast hosted by BCFG Team Scientist Laurie Santos

Good Habits, Bad Habits: New book from BCFG Team Scientist Wendy Wood

BCFG in the News

How goes the behavior-change revolution? Freakonomics Podcast, June 2019

A smarter way to think about willpower Washington Post, April 2019

Join the Team

We are hiring a full-time Research Coordinator to start in June 2020. The Research Coordinator will work with Professors Angela Duckworth and Katherine Milkman to conduct large-scale field experiments designed to promote sustained behavior change. The position is ideal for individuals with an interest in pursuing a Ph.D. in business, economics, or psychology seeking to gain greater familiarity and experience with research before applying to graduate schools. See the job posting and apply here: