In response to the COVID-19 pandemic, BCFG is eager to find opportunities where our talented team of 100+ behavioral scientists could be of help. If you have an opportunity in mind where behavioral science could help address pressing pandemic-related problems, please contact us here.
The Power to Improve Lives
The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science (and practice) of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a given, target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.
Featured Research
A large-scale field experiment shows giving advice improves academic outcomes for the advisor
Proceedings of the National Academy of Sciences, July 2019
Beyond willpower: Strategies for reducing failures of self-control
Psychological Science in the Public Interest, February 2019
Behavior Change Spotlight: The Power of Experiments
In their new book, BCFG Team Scientists Michael Luca and Max Bazerman explore how companies and governments use experiments to identify which strategies are most effective for changing behavior, and how experimenting can be used to benefit the social good (including a discussion of BCFG’s work). Check out The Power of Experiments today!