Creating Enduring Behavior Change
The Power to Improve Lives
The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science (and practice) of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a given, target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.
A large-scale field experiment shows giving advice improves academic outcomes for the advisor
Proceedings of the National Academy of Sciences, July 2019
Beyond willpower: Strategies for reducing failures of self-control
Psychological Science in the Public Interest, February 2019
Behavior Change Spotlight: Healthy Choices
Why do we have so much trouble doing the things we know are good for us? BCFG Team Scientist, David Asch, shares insights from his work on how we can make better choices and stick with them in this interview: Why is it hard to make healthy decisions?