The Behavior Change for Good Initiative
The Behavior Change for Good Initiative develops behavior change programs to improve daily decisions about health, education, and savings. Read More…
6 Years of Impact
This report features the results of our first six years of work toward understanding what creates sustainable, positive behavior change at scale. Read More…
How long does it take to form a habit?
Our latest paper tackles this question by applying machine learning to 52 million observations of people’s gym attendance and hand-sanitizing decisions. Read More…
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Featured Research
A citywide experiment testing the impact of geographically targeted, high-pay-off vaccine lotteries
Nature Human Behaviour
A 680,000-person megastudy of nudges to encourage vaccination in pharmacies
Proceedings of the National Academy of Sciences
Megastudies improve the impact of applied behavioral science
Nature
BCFG in the News
Mastering the Art of Persuasion During a Pandemic
Nature Outlook
What We Learned From Philadelphia’s Vaccine Lottery
The Philadelphia Inquirer
A Penny for Your Squats?
The New York Times
Making Behavior Change Stick
The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science and practice of behavior change. Our pioneering “megastudy” approach allows us to simultaneously test dozens of ideas for changing a behavior, proposed by a diverse array of scientists, to identify which strategies work best and for whom, and how to most effectively create enduring behavior change to transform people’s lives for the better.