The Behavior Change for Good Initiative
The Behavior Change for Good Initiative develops behavior change programs to improve daily decisions about health, education, and savings. Read More…
New Vaccination Megastudy Published in Nature
Our latest megastudy shows that reminders boost vaccination, but offering free rides to the pharmacy in reminder messages adds no value. Read More…
2023 & 2024 in Review
This bi-annual report highlights our latest efforts to advance the science of behavior change for good at scale. We are deeply grateful to our BCFG Team Scientists, staff, funders, and partners for making our work possible! Read More…
Upcoming Keynote Event of Online Behavioral Science Seminar Series
BCFG will be co-hosting the keynote of a Center for Health Incentives and Behavioral Economics (CHIBE) Research Seminar Series on behavioral science and health. The keynote seminar taking place on 3/26 will feature Team Scientist Nicholas Christakis. Register Here…
6 Years of Impact
This report features the results of our first six years of work toward understanding what creates sustainable, positive behavior change at scale. Read More…
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Featured Research
A National Megastudy Shows That Email Nudges to Elementary School Teachers Boost Student Math Achievement, Particularly When Personalized
Proceedings of the National Academy of Sciences
Megastudy shows that reminders boost vaccination but adding free rides does not
Nature
Megastudies improve the impact of applied behavioral science
Nature
BCFG in the News
Mastering the Art of Persuasion During a Pandemic
Nature Outlook
What We Learned From Philadelphia’s Vaccine Lottery
The Philadelphia Inquirer
A Penny for Your Squats?
The New York Times
Making Behavior Change Stick
The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science and practice of behavior change. Our pioneering “megastudy” approach allows us to simultaneously test dozens of ideas for changing a behavior, proposed by a diverse array of scientists, to identify which strategies work best and for whom, and how to most effectively create enduring behavior change to transform people’s lives for the better.