The Behavior Change for Good Initiative
The Behavior Change for Good Initiative develops behavior change programs to improve daily decisions about health, education, and savings. Read More…
New Vaccination Megastudy Published in Nature
Our latest megastudy shows that reminders boost vaccination, but offering free rides to the pharmacy in reminder messages adds no value. Read More…
6 Years of Impact
This report features the results of our first six years of work toward understanding what creates sustainable, positive behavior change at scale. Read More…
Keynote Event Kicking Off a New Online Behavioral Science Seminar Series
BCFG co-hosted the kickoff keynote of a new Zoom-based Center for Health Incentives and Behavioral Economics (CHIBE) Research Seminar Series on behavioral science and health. Watch the keynote event featuring Team Scientist Supreet Kaur. Watch Now…
Support BCFG
Donate now to support our work
BCFG Newsletter
Subscribe now to receive updates from Behavior Change for Good
Featured Research
Megastudy shows that reminders boost vaccination but adding free rides does not
Nature
A citywide experiment testing the impact of geographically targeted, high-pay-off vaccine lotteries
Nature Human Behaviour
Megastudies improve the impact of applied behavioral science
Nature
BCFG in the News
Mastering the Art of Persuasion During a Pandemic
Nature Outlook
What We Learned From Philadelphia’s Vaccine Lottery
The Philadelphia Inquirer
A Penny for Your Squats?
The New York Times
Making Behavior Change Stick
The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science and practice of behavior change. Our pioneering “megastudy” approach allows us to simultaneously test dozens of ideas for changing a behavior, proposed by a diverse array of scientists, to identify which strategies work best and for whom, and how to most effectively create enduring behavior change to transform people’s lives for the better.