The Behavior Change for Good Initiative
The Behavior Change for Good Initiative develops behavior change programs to improve daily decisions about health, education, and savings. Read More…
Health Daily
Health Daily is a free 30-day health challenge to help people better understand how to live a healthy lifestyle. It involves a fun, daily two question quiz that takes about a minute to complete, and it will only be available only for a limited time.
Interested in participating? Sign Up Here…
2025 in Review
This annual report highlights our latest efforts to advance the science of behavior change for good at scale. Read More…
Boosting Savings Deposits
Our 2-million-person megastudy published in PNAS Nexus shows that email nudges can slightly increase people’s likelihood of making a monthly savings deposit. Read More…
Boosting Math Progress
Our megastudy published in PNAS shows that simple, low-cost nudges can help teachers support student progress in math. Read More…
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Featured Research
Can reminder emails compel Americans to save? A two-million-person megastudy
Proceedings of the National Academy of Sciences Nexus
A national megastudy shows that email nudges to elementary school teachers boost student math achievement, particularly when personalized
Proceedings of the National Academy of Sciences
Megastudies improve the impact of applied behavioral science
Nature
BCFG in the News
Can Reminders Help You Save More Money?
Knowledge at Wharton
Here’s How to Make Resolutions Stick, According to a Behavior Change Scientist
The Washington Post
A Penny for Your Squats?
The New York Times
Making Behavior Change Stick
The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science and practice of behavior change. Our pioneering “megastudy” approach allows us to simultaneously test dozens of ideas for changing a behavior, proposed by a diverse array of scientists, to identify which strategies work best and for whom, and how to most effectively create enduring behavior change to transform people’s lives for the better.