Shlomo Benartzi

Shlomo Benartzi headshot

Shlomo Benartzi is a behavioral economist interested in combining the insights of psychology and economics to solve big societal problems. He works on creating digital nudges that leverage technology to achieve massive scale and help millions make better financial decisions. He received a Ph.D. from Cornell University’s Johnson Graduate School of Management and is a professor emeritus and co-founder of the Behavioral Decision-Making Group at UCLA Anderson School of Management.

Along with Nobel Laureate Richard Thaler, Shlomo pioneered the Save More Tomorrow™ (SMarT) program, a behavioral prescription designed to nudge employees to increase their savings rates gradually over time. The program has been incorporated into the Pension Protection Act of 2006, enabling approximately 15 million Americans to boost their retirement savings.

Shlomo is currently a senior academic advisor for the VOYA Behavioral Finance Institute for Innovation, a board member of Acorns, and a senior advisor for Blast, Personal Capital and Wisdom Tree.