Team

Sean F. Ellis, PHD

Director of Analytics

Joseph Kay, PHD

Director of Research Operations

Ahra Ko, PHD

Research Project Manager

Seth Cannon

Research
Coordinator

Ella DeMay

Research
Coordinator

Jay Jung

Research
Coordinator

Callie Rosenzweig

Research
Coordinator

Mia Simmons

Research &
Communications Coordinator

Modupe Akinola

Columbia Business School
Barbara and David Zalaznick Professor of Business

Dolores Albarracín

University of Pennsylvania
Alexandra Heyman Nash University Professor of Communication

Hunt Alcott

Stanford University
Professor of Global Environmental Policy

David Asch

University of Pennsylvania
John Morgan Professor of Medicine

Susan Athey

Stanford University
The Economics of Technology Professor

Linda Babcock

Carnegie Mellon University
James M. Walton Professor of Economics

Rachel Baker

Graduate School of Education, University of Pennsylvania
Associate Professor

Max Bazerman

Harvard Business School
Jesse Isidor Straus Professor of Business Administration

Ron Berman

The Wharton School of the University of Pennsylvania
Associate Professor of Marketing

John Beshears

Harvard Business School
Professor of Business Administration

Cristina Bicchieri

University of Pennsylvania
S. J. Patterson Harvie Professor of Social Thought and Comparative Ethics

Jon Bogard

Olin Business School of Washington University in St. Louis
Assistant Professor of Organizational Behavior

Markus Brauer

Institute for Diversity Science, University of Wisconsin-Madison
Professor

Alison Wood Brooks

Harvard Business School
O’Brien Associate Professor of Business Administration

Christopher J. Bryan

McCombs School of Business of the University of Texas at Austin
Assistant Professor of Business, Government, and Society

Alison M. Buttenheim

University of Pennsylvania School of Nursing
Patricia Bleznak Silverstein and Howard A. Silverstein Term Endowed Professorship in Global Women’s Health

Colin Camerer

California Institute of Technology
Robert Kirby Professor of Behavioral Economics

Scott E. Carrell

University of Texas at Austin
Professor of Economics

Ben Castleman

University of Virginia
Newton and Rita Meyers Associate Professor in the Economics of Education

Christopher F. Chabris

Geisinger Health System
Professor of Decision Sciences

Edward H. Chang

Harvard Business School
Assistant Professor of Business Administration

Tom Y. Chang

University of Southern California Marshall School of Business
Associate Professor of Finance and Business Economics

Gretchen Chapman

Carnegie Mellon University
Professor of Social & Decisional Sciences

Keith Chen

University of California, Los Angeles Anderson School of Management
Professor of Behavioral Economics and Strategy

James J. Choi

Yale School of Management
Professor of Finance

Nicholas Christakis

Yale University
Sterling Professor of Social and Natural Science

Dolly Chugh

New York University Stern School of Business
Jacob B. Melnick Term Professor of Management

Robert Cialdini

Arizona State University
Regents’ Professor Emeritus of Psychology and Marketing

Geoffrey L. Cohen

Graduate School of Education of Stanford University
James G. March Professor of Organizational Studies in Education and Business

Benjamin Converse

Frank Batten School of Leadership and Public Policy of the University of Virginia
Associate Professor of Public Policy and Psychology

Alia Crum

Stanford University
Associate Professor of Psychology

Cynthia Cryder

Washington University in St. Louis
Associate Professor of Marketing

Hengchen Dai

University of California, Los Angeles Anderson School of Management
Assistant Professor of Management; Organizations; Behavioral Decision Making

Jennifer E. Dannals

Yale School of Management
Assistant Professor of Organizational Behavior

Wendy De La Rosa

The Wharton School of the University of Pennsylvania
Assistant Professor of Marketing

Stefano DellaVigna

University of California, Berkeley
Daniel E. Koshland Sr. Distinguished Professor of Economics

Ravi Dhar

Yale School of Management
George Rogers Clark Professor of Management and Marketing

Kristin Donnelly

University of Chicago Booth School of Business
Assistant Professor of Marketing

Jalpa Doshi

University of Pennsylvania
Professor of Medicine

Carol Dweck

Stanford University
Lewis and Virginia Eaton Professor of Psychology

Dean Eckles

Massachusetts Institute of Technology Sloan School of Management
Associate Professor of Marketing

Ezekiel Emanuel

University of Pennsylvania
Diane v.S. Levy and Robert M. Levy University Professor of Health Care Management

Lauren Eskreis-Winkler

Kellogg School of Management of Northwestern University
Assistant Professor in Management & Organizations

Emily Falk

University of Pennsylvania
Professor of Communication, Psychology, and Marketing

Ernst Fehr

University of Zurich
Professor of Microeconomics and Experimental Economics

Eli J. Finkel

Northwestern University
Professor of Psychology and Management & Organizations

Ayelet Fishbach

University of Chicago Booth School of Business
Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing

Gary Foster

University of Pennsylvania
Adjunct Professor of Psychology in Psychiatry

Craig Fox

University of California, Los Angeles Anderson School of Management
Harold Williams Chair in Management

Jana Gallus

University of California, Los Angeles
Associate Professor of Behavioral Decision Making and Strategy

Michele J. Gelfand

Stanford Graduate School of Business
Professor of Organizational Behavior

Rachel Gershon

Haas School of Business of the University of California, Berkeley
Assistant Professor of Marketing

Tom Gilovich

Cornell University
Irene Blecker Rosenfeld Professor of Psychology

Ayelet Gneezy

Rady School of Management of the University of California, San Diego
Professor of Behavioral Sciences and Marketing

Uri Gneezy

Rady School of Management of the University of California, San Diego
Professor of Economics and Strategy

Daniel Goldstein

Microsoft Research
Senior Principal Research Manager

Noah J. Goldstein

University of California, Los Angeles Anderson School of Management
Professor of Management & Organizations

Adam Grant

The Wharton School of the University of Pennsylvania
Saul P. Steinberg Professor of Management

James Gross

Stanford University
Ernest R. Hilgard Professor of Psychology

Kareem Haggag

University of California, Los Angeles Anderson School of Management
Assistant Professor of Behavioral Economics

Crystal C. Hall

Evans School of Public Policy & Governance of the University of Washington
Associate Professor of Public Policy and Governance

Johannes Haushofer

Stockholm University
Professor of Economics

Jim Heckman

University of Chicago
Henry Schultz Distinguished Service Professor of Economics

Hal E. Hershfield

University of California, Los Angeles Anderson School of Management
Professor of Marketing and Behavioral Decision Making

Cassie Mogilner Holmes

University of California, Los Angeles Anderson School of Management
Professor of Marketing and Behavioral Decision Making

Tatiana Homonoff

New York University Robert F. Wagner School of Public Service
Associate Professor of Economics and Public Service

Rick Hoyle

Duke University
Professor of Psychology and Neuroscience

Christopher K. Hsee

University of Chicago Booth School of Business
Theodore O. Yntema Professor of Behavioral Science and Marketing Emeritus

Alex Imas

University of Chicago, Booth School of Business
Assistant Professor of Behavioral Science and Economics

Michael Inzlicht

University of Toronto
Professor of Psychology

Jon M. Jachimowicz

Harvard Business School
Assistant Professor of Business Administration

Kirabo Jackson

Northwestern University
Abraham Harris Professor of Human Development and Social Policy

Leslie K. John

Harvard University
James E. Burke Professor of Business Administration

Eric Johnson

Columbia Business School
Norman Eig Professor of Business

Joseph Kable

University of Pennsylvania
Jean-Marie Kneeley President’s Distinguished Professor of Psychology

Dean Karlan

Kellogg School of Management of Northwestern University
Frederic Esser Nemmers Distinguished Professor of Economics and Finance

Supreet Kaur

University of California, Berkeley
Associate Professor of Economics

Tim Kautz

Mathematica
Senior Researcher

Judd Kessler

The Wharton School of the University of Pennsylvania
Howard Marks Professor of Business Economics and Public Policy

Erika Kirgios

University of Chicago Booth School of Business
Assistant Professor of Behavioral Science

Ethan Kross

University of Michigan
Professor of Psychology and Management/Organizations

Rahul Ladhania

University of Michigan
Assistant Professor of Health Informatics

David Laibson

Harvard University
Robert I. Goldman Professor of Economics

Cait Lamberton

The Wharton School of the University of Pennsylvania
Alberto I. Duran President’s Distinguished Professor of Marketing

Rick Larrick

Fuqua School of Business of Duke University
Professor of Management and Organizations

Thomas Lee

Harvard T.H. Chan School of Public Health
Professor of Health Policy and Management

Jennifer S. Lerner

Harvard Kennedy School
Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management

Emma Levine

University of Chicago Booth School of Business
Associate Professor of Behavioral Science

Steve Levitt

University of Chicago
William B. Ogden Distinguished Service Professor of Economics

Neil Lewis, Jr.

Cornell University
Assistant Professor of Communication and Social Behavior

Alicea Lieberman

University of California, Los Angeles
Assistant Professor of Marketing and Behavioral Decision Making

Elizabeth Linos

Harvard Kennedy School
Emma Bloomberg Associate Professor of Public Policy and Management

John List

University of Chicago
Kenneth C. Griffin Distinguished Service Professor in Economics

George Loewenstein

Carnegie Mellon University
Herbert A. Simon Professor of Economics and Psychology

Bridget Terry Long

Harvard Graduate School of Education
Saris Professor of Education and Economics

Michael Luca

Harvard Business School
Lee J Styslinger III Associate Professor of Business Administration

Jens Ludwig

University of Chicago
Edwin A. and Betty L. Bergman Distinguished Service Professor

Ulrike M. Malmendier

Haas School of Business of the University of California, Berkeley
Edward J. and Mollie Arnold Professor of Finance and Professor of Economics

Sandra Matz

Columbia Business School
David W. Zalaznick Associate Professor of Business

Nina Mažar

Questrom School of Business of Boston University
Professor of Marketing

Barbara Mellers

University of Pennsylvania
George I. Heyman University Professor of Psychology and Marketing

Michelle N. Meyer

Geisinger
Associate Professor of Bioethics & Decision Sciences

Olivia S. Mitchell

The Wharton School of the University of Pennsylvania
Professor of Business Economics and Public Policy

Ahmed Mushfiq Mobarak

Yale University
Jerome Kasoff ’54 Professor of Management and Economics

Don Moore

Haas School of Business of the University of California, Berkeley
Professor of Management of Organizations

Carey K. Morewedge

Questrom School of Business of Boston University
Professor of Marketing

Sendhil Mullainathan

University of Chicago Booth School of Business
Roman Family University Professor of Computation and Behavioral Science

Mary Murphy

Indiana University
Professor of Psychological and Brain Sciences

Muriel Niederle

Stanford University
Levin Professor of Economics

Michael Norton

Harvard Business School
Harold M. Brierley Professor of Business Administration

Ziad Obermeyer

University of California, Berkeley School of Public Health
Blue Cross of California Distinguished Associate Professor of Health Policy and Management

Axel Ockenfels

University of Cologne
Professor of Economics

Ted O’Donoghue

Cornell University
Zubrow Professor of Economics

Gabriele Oettingen

New York University
Professor of Psychology

Paul A. O’Keefe

University of Exeter Business School
Associate Professor of Organisational Behaviour

Philip Oreopoulos

University of Toronto
Professor of Economics and Public Policy

Emily Oster

Brown University
JJE Goldman Sachs University Professor in Economics

Betsy Levy Paluck

Princeton University
Professor of Psychology and Public Affairs

Mitesh Patel

Ascension
Chief Clinical Transformation Officer and National Vice President

Devin Pope

University of Chicago
Steven G Rothmeier Professor of Behavioral Science and Economics

Stefano Puntoni

The Wharton School of the University of Pennsylvania
Sebastian S. Kresge Professor of Marketing

Matt Rabin

Harvard University
Pershing Square Professor of Behavioral Economics

Aneesh Rai

Robert H. Smith School of Business of the University of Maryland
Assistant Professor of Management & Organization

David Rand

Massachusetts Institute of Technology Sloan School of Management
Erwin H. Schell Professor of Management Science and Brain and Cognitive Sciences

Rebecca Ratner

The Robert H. Smith School of Business of the University of Maryland
Dean’s Professor of Marketing

Daniel Read

University of Warwick Business School
Professor of Behavioural Science

Joseph Reiff

Robert H. Smith School of Business of the University of Maryland
Assistant Professor of Marketing

Jason Riis

Behavioralize
CEO and Chief Behavioral Scientist

Jane Risen

University of Chicago
H.G.B. Alexander Professor of Behavioral Science

Todd Rogers

Harvard Kennedy School
Professor of Public Policy

Roy Rosin

Penn Medicine
Chief Innovation Officer

Heather Royer

University of California, Santa Barbara
Professor of Economics

Silvia Saccardo

Carnegie Mellon University
Associate Professor of Social and Decision Sciences

Sally Sadoff

Rady School of Management of the University of California, San Diego
Professor of Economics and Strategy

Anya Samek

Rady School of Management of the University of California, San Diego
Associate Professor of Economics and Strategy

Laurie Santos

Yale University
The Chandrika and Ranjan Tandon Professor of Psychology

Barbara Schneider

Michigan State University
John A. Hannah Chair and Distinguished Professor of Sociology and Education

Juliana Schroeder

Haas School of Business of the University of California, Berkeley
Associate Professor of Management of Organizations

Maurice Schweitzer

The Wharton School of the University of Pennsylvania
Cecilia Yen Koo Professor of Operations, Information and Decisions

Martin Seligman

University of Pennsylvania
Zellerbach Family Professor of Psychology

Övül Sezer

Cornell University
Assistant Professor of Management and Organizations

Anuj Shah

Princeton University
Associate Professor

Marissa Sharif

The Wharton School of the University of Pennsylvania
Assistant Professor of Marketing

Paschal Sheeran

University of North Carolina at Chapel Hill
Stephen J. Walsh Distinguished Professor of Psychology and Neuroscience

Deborah Small

Yale School of Management
Adrian C. Israel Professor of Marketing

Jack Soll

Fuqua School of Business of Duke University
Gregory Mario & Jeremy Mario Distinguished Professor of Management and Organization

Dilip Soman

Rotman School of Management of the University of Toronto
Canada Research Chair in Behavioural Science and Economics

Eugenia Catarina South

University of Pennsylvania
Associate Professor of Emergency Medicine

Jann Spiess

Stanford Graduate School of Business
Assistant Professor of Operations, Information & Technology

Charles Sprenger

California Institute of Technology
Professor of Economics

Bradley Staats

Kenan-Flagler Business School of the University of North Carolina at Chapel Hill
Ellison Distinguished Professor of Operations

Cass R. Sunstein

Harvard University
Robert Walmsley University Professor

Gaurav Suri

San Francisco State University
Associate Professor of Psychology

Abigail Sussman

University of Chicago Booth School of Business
Professor of Marketing

Justin Sydnor

University of Wisconsin School of Business
Leslie P. Schultz Professor in Risk Management and Insurance

Barnabas Szaszi

Eötvös Loránd University (ELTE)
Assistant Professor

Richard Thaler

University of Chicago Booth School of Business
Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics

Harsha Thirumurthy

University of Pennsylvania
Professor of Medical Ethics and Health Policy

Séverine Toussaert

University of Oxford
Associate Professor of Economics

Yaacov Trope

New York University
Professor of Psychology

Peter A. Ubel

Fuqua School of Business of Duke University
Madge and Dennis T. McLawhorn University Professor of Business

Lyle Ungar

University of Pennsylvania
Professor of Computer and Information Science

Oleg Urminsky

University of Chicago Booth School of Business
Professor of Marketing

Jay J. Van Bavel

New York University
Professor of Psychology and Neural Science

Christophe Van den Bulte

The Wharton School of the University of Pennsylvania
Gayfryd Steinberg Professor and Professor of Marketing

Madalina Vlasceanu

Stanford University
Assistant Professor

Kevin Volpp

Perelman School of Medicine at the University of Pennsylvania
Mark V. Pauly President’s Distinguished Professor of Medicine

Greg Walton

Stanford University
Professor of Psychology

Caleb Warren

Eller College of Management of the University of Arizona
Susan and Philip Hagenah Associate Professor of Marketing

Duncan J. Watts

University of Pennsylvania
Stevens University Professor of Computer and Information Science

Elke Weber

Princeton University
Gerhard R. Andlinger Professor in Energy and the Environment

Ashley Whillans

Harvard Business School
Associate Professor of Business Administration

Robb Willer

Stanford University
Professor of Sociology

Wendy Wood

University of Southern California
Provost Professor of Psychology and Business

George Wu

University of Chicago Booth School of Business
John P. and Lillian A. Gould Professor of Behavioral Science

David Yeager

University of Texas at Austin
Associate Professor of Psychology

Jonathan Zinman

Dartmouth College
R. Stephen Cheheyl Professor of Economics

Julian Zlatev

Harvard Business School
Assistant Professor of Business Administration