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Featured Slide

How long does it take to form a habit?

Our latest paper tackles this question by applying machine learning to 52 million observations of people’s gym attendance and hand-sanitizing decisions. Read More…Read More

May 16, 2023   |   Homepage Slideshow Featured Slide

6 Years of Impact

This report features the results of our first six years of work toward understanding what creates sustainable, positive behavior change at scale. Read More…Read More

May 9, 2023   |   Homepage Slideshow Featured Slide

The Behavior Change for Good Initiative

BCFG Team

The Behavior Change for Good Initiative develops behavior change programs to improve daily decisions about health, education, and savings. Read More…Read More

May 13, 2022   |   Homepage Slideshow Featured Slide
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