Press

Vaccines Save Lives: How Can Uptake Be Increased?

Nature Editorial, July 2024

Rides and Reminders: Researchers Led By Katy Milkman Investigate Strategies to Increase Vaccination Rates

Penn Today, June 2024

Reminders Boosted COVID Vaccine Uptake; Free Rides Did Not

Cornell Chronicle, June 2024

How Much You Exercise May Impact Your Flu and Pneumonia Risk, Study Shows

CNN, May 2023

4 Ways to Build Healthy Habits—and Stick To Them—in the New Year

Fortune, January 2023

The Best Investment to Make in 2023 Is in Yourself

The Wall Street Journal, December 2022

10 Innovators Shaping the Future of Health

Fortune, November 2022

Mastering the Art of Persuasion During a Pandemic

Nature Outlook, October 2022

What We Learned From Philadelphia’s Vaccine Lottery

The Philadelphia Inquirer, September 2022

Why Giving People Advice Almost Never Works

The Saturday Evening Post, August 2022

The Copy-Paste Technique Is the Easiest, Most Effective Self-Improvement Hack, a New Wharton Study Finds

Inc. Magazine, August 2022

What Would Persuade You to Change?

Financial Times, February 2022

When the Last Thing You Want to Do Is Exercise

The New York Times, January 2022

Run That Marathon! Write That Novel! How to Make 2022 the Year You Finally Smash Your Goals

The Guardian, January 2022

A Penny for Your Squats?

The New York Times, December 2021

These Are the Best Ways to Up Your Workout Habits, According to Study of Over 60,000 People

CNN, December 2021

Philly Announces First Winners of Its Vaccine Lottery

The Philadelphia Inquirer, June 2021

Mayor Kenney Announces “Philly Vax Sweepstakes” Giving Vaccinated Philadelphians Dozens of Changes to Win Up to $50,000

City of Philadelphia, June 2021

These Are the Text Messages That Get People to Take Vaccines

The Washington Post, June 2021

‘Hassle Factor’ and Distrust Shadow Wide U.S. Vaccine Hesitancy

Bloomberg, March 2021

Video: Wharton’s Dr. Katy Milkman Discusses Vaccine Adoption

CNBC, March 2021

Research Lead: Two Vaccine Megastudies, the Greta Effect, Psychology’s Global Blindspot, and More

Behavioral Scientist, February 2021

Penn Studies Find Text Message Reminders Increase Vaccine Uptake Significantly

The Daily Pennsylvanian, February 2021

The Wharton School, Walmart & More Research Increasing Vaccine Adoption

Clear Admit, February 2021

The Best Evidence for How to Overcome COVID Vaccine Fears

Scientific American, January 2021

The University of Pennsylvania’s Behavior Change for Good Initiative Partners with Walmart on Research Study to Identify Communications that Encourage Vaccinations

Wharton Newsroom, November 2020

Changing Behavior… for Good

The Philadelphia Citizen, November 2020

Katy Milkman Discusses a New Study with Walmart on Encouraging Vaccine Adoption

Wharton Business Daily, November 2020

Katy Milkman on How to Nudge People to Accept a Covid-19 Vaccine

The Economist, November 2020

What Will Persuade People to Take a Vaccine?

Knowledge@Wharton, November 2020

How Goes the Behavior-Change Revolution?

Freakonomics, June 2019

5 Surprising, Cutting-Edge Wharton Collaborations

Wharton Magazine, Fall/Winter 2018

Scientists Reveal Three Characteristics of Those Who Succeed at Behavior Change

24Life, June 2018

Should We Rely on Others to Help Us Break Our Bad Habits?

24Life, May 2018

Can This Dream Team of 47 Top Scientists Finally Figure Out How to Change Bad Habits?

Inc., May 2018

True Grit Is the Predictor of Success

Financial Times, May 2018

Fit Hacks: Join Our First Running Challenge

Financial Times, May 2018

Using Behavioral Science to Build an Exercise Habit

Scientific American, May 2018

In the Quest for Lasting Behavior Change, Two Researchers Lead the Charge

Penn Today, November 2017

How to Launch a Behavior-Change Revolution

Freakonomics Radio, October 2017

Could Solving This One Problem Solve All Others?

Freakonomics Radio, April 2017