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The Behavior Change for Good initiative (BCFG) unites leaders in the social sciences, medicine, computer science, and neuroscience, making this the greatest interdisciplinary effort in history to change behavior for good.

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Behavior Change for Good What creates enduring behavior change? At Behavior Change for Good, we know that solving the mystery of enduring behavior change offers the greatest opportunity to improve lives. We unite an interdisciplinary team of scientists with leading practitioners in education, healthcare, and consumer financial services, all ofRead More