Creating Enduring Behavior Change

The Power to Improve Lives

The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science (and practice) of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a given, target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.

Featured Research

Beyond willpower: Strategies for reducing failures of self-control
Psychological Science in the Public Interest, February 2019

Behavior Change Spotlight: Q&A on Maintaining Well-being during COVID-19 with Angela Duckworth and Katy Milkman

As part of Wharton’s new online course, “Epidemics, Natural Disasters and Geopolitics: Managing Global Business and Financial Uncertainty,” about the business implications of the COVID-19 pandemic, Katy interviewed Angela about ways behavioral science can help with remaining positive, productive, and sane during these challenging times. Listen in to their conversation here.

Join the Team

We are hiring a full-time Research Coordinator to start in June 2020. The Research Coordinator will work with Professors Angela Duckworth and Katherine Milkman to conduct large-scale field experiments designed to promote sustained behavior change. The position is ideal for individuals with an interest in pursuing a Ph.D. in business, economics, or psychology seeking to gain greater familiarity and experience with research before applying to graduate schools. See the job posting and apply here: