Creating Enduring Behavior Change
The Power to Improve Lives
The Behavior Change for Good Initiative unites a world-class, interdisciplinary team of academic experts with leading organizational partners to help advance the science (and practice) of behavior change. We identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a given, target behavior. Our approach gives us the power to understand which strategies work best overall, what works best for whom, and how to most effectively use behavioral science to transform people’s lives for the better.
A large-scale field experiment shows giving advice improves academic outcomes for the advisor
Proceedings of the National Academy of Sciences, July 2019
Beyond willpower: Strategies for reducing failures of self-control
Psychological Science in the Public Interest, February 2019
Behavior Change Spotlight: Q&A on Maintaining Well-being during COVID-19 with Angela Duckworth and Katy Milkman
As part of Wharton’s new online course, “Epidemics, Natural Disasters and Geopolitics: Managing Global Business and Financial Uncertainty,” about the business implications of the COVID-19 pandemic, Katy interviewed Angela about ways behavioral science can help with remaining positive, productive, and sane during these challenging times. Listen in to their conversation here.